Liconic is a world leading producer of specialised fridges and incubators dedicated for storing genotypes and other organic and chemic samples. The units vary from desktop sized to small houses with capacities to –196°C, all hermetically sealed. These are delivered to both private and stately institutions. It is difficult to give the clients a traditional guaranty so the trust for the company and its products must be as absolute as possible.
Challenged by dynamic competitors in this narrow branch, Liconic had a dusty image from the 90's. It was crucial for them to get back in the visual game with a fresh design keeping the lead in this so Futuristic branch.
On the table
Liconic HQ in Liechtenstein came to me with an initial idea make a video to their webpage. As they quickly understood that their site had to be modernised, remade, this became a priority.