The Client
iCheetah is an innovative logistics platform concept designed to optimize transport routes in real-time, making deliveries and pick-ups highly cost-effective. Their unique value proposition leverages real-time data on demand, supply, and operating conditions to streamline the logistics process and reduce costs.

On the table
This US-based client approached Creantt with an initial concept and a basic structure for their platform. Our task was to transform their vision into a sophisticated desktop and mobile app prototype capable of disrupting the logistics industry across the USA.

Challenges
With only a rough sketch of the client's needs, our first challenge was to fully map out and define the core functionalities, including driver workflows, order management, payments, and real-time status updates. On top of this complexity, we faced a tight 45-day deadline to deliver a functional prototype.

In addition to building a complex, user-friendly structure, I developed a color palette and design system tailored to the personas we identified, ensuring it aligned with the company's long-term vision. Another challenge was preparing the logistics industry—a traditionally manual sector reliant on paper-based tracking—for a smooth transition to digital tools. Our design needed to ease this shift, making the digital experience as seamless and user-friendly as possible.

The traditional branches of Transport and Logistics are today being progressively digitalised. Our challenge was to prepare not only the design but also plan the transition of changes and successively alter the heavy-load-sector good ol' bookers – previously using pens, books and generic tracking methods, to a more effective, digital format and making the changes as pleasant as possible.

Delivery
Working around the clock with our production team in India, we co-created an innovative, functional application that was well-received by the client. The structure and design we delivered were highly appreciated, marking a significant step toward modernizing a traditionally analog industry with cutting-edge digital solutions.
The structure we made and the design I did, was most appreciated.